February was a good month for Acura’s best-selling vehicles, as the MDX and RDX received multiple accolades from different organizations, including recognition for their value.
“The MDX and RDX continue to win accolades for their outstanding combination of exhilarating, performance, great fuel efficiency, and outstanding value on a luxury scale,” Jeff Conrad, vice president and general manager of Acura Sales, said in an official statement. “With the five-passenger RDX and new seven-passenger MDX, Acura has unquestionably two of the most competitive luxury SUVs in the market.”
The 2014 MDX luxury sport utility vehicle (SUV) and 2014 RDX luxury crossover SUV were named as two of 2014’s “Best Cars for the Money” by U.S. News & World Report. The MDX won the award in the “Luxury SUV with 3 Rows” category, while the RDX won the “Compact SUV” category. U.S. News & World Report determines the “Best Cars for the Money” rankings by measuring quality and value, which includes a vehicle’s five-year total cost of ownership and the average price paid.
The 2014 Acura MDX also earned a Best Value Award from Kiplinger’s Personal Finance in the “Large Crossover” category of the 2014 Best New Car Values. Kiplinger’s selects the winners based on a number of qualifications including performance, safety, value, and driving impressions.
Additionally, the Acura RDX was awarded a 2013 Polk Automotive Loyalty Award in the “Luxury Compact CUV” category. Presented by IHS Automotive, the Polk Automotive Loyalty Awards recognize superior owner retention and are based on actual model-year purchase/lease activity. The Loyalty Awards are the only fact-based awards in the industry based on owner loyalty; customers who come back to buy another vehicle of the same model, make, or manufacturer through state registration; and lease transaction information.
These accolades are reflected by the performance of the vehicles in the marketplace last year. The MDX was Acura’s best-selling vehicle in 2013 and is off to a great start in 2014. Sales for MDX were up 4.3 percent in 2013. The seven-passenger SUV continued this trend in January as sales increased 64.7 percent over January 2013. The RDX has also proven popular, recording monthly sales bests for 21 straight months. The luxury crossover SUV finished 2013 with a total sales increase of 51.6 percent for the year.
[Source: American Honda]